F**** Hangovers - Young Ones One Show 2024
Art Direction done by Margarita Tsetsekas. Copywriting by Elaine Hu - The Unapologetic Copywriter
Software Used: Photoshop, Illustrator, InDesign, Premier Pro
You know how when you’re out drinking, you’re making a deal with the gods of fun that you’re gonna pay for tonight with tomorrow? We relate to this more than we wish we did. Hangovers are the #1 cause of “GOD DAMN IT” the next morning, ravaging the 20-30 year old demographic. So to fight back, we’re launching a campaign that we think the aforementioned public will strongly resonate with. Presenting: F*** HANGOVERS.
We launched on social media, print, and XM design - targeting areas where we know we can find the demographic. Whether doom-scrolling social media in bed, at our large-scale pre-party in partnership with Electric Zoo EDM Festival, or even puking/otherwise taking care of “business” in a bar restroom, you’ll be sure to want a taste of our NotHangover life hack.
